Privacy Policy

 

Privacy Policy

 


Last updated: January 14, 2026


Blu Labs operates this store and website, including all related information, content, features, tools, products, and services in order to provide you, the customer, with a curated shopping experience (the “Services”).


Blu Labs is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our Services or otherwise communicate with us.


If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.


By using the Services, you acknowledge that you have read and understand this Privacy Policy.

 

 

 

Personal Information We Collect

 


When we use the term “personal information”, we refer to information that identifies or can reasonably be linked to you.


This may include:


Contact Information

 

  • Name

  • Billing address

  • Shipping address

  • Phone number

  • Email address

 


Payment Information

 

  • Credit card or debit card details

  • Payment confirmation

  • Transaction information

 


Account Information

 

  • Username

  • Password

  • Account preferences

 


Order & Transaction Information

 

  • Products viewed or purchased

  • Cart activity

  • Order history

  • Returns or exchanges

 


Communication Information

 

  • Messages you send to customer support

  • Emails or inquiries

 


Device Information

 

  • IP address

  • Browser type

  • Device type

  • Network connection information

 


Usage Information

 

  • How you interact with our website

  • Pages visited

  • Time spent on pages

 

 

 

 

Sources of Personal Information

 


We may collect information from:


Directly From You

When you create an account, place an order, or contact us.


Automatically

Through cookies and tracking technologies when you visit our website.


Service Providers

Such as payment processors, fulfillment services, and analytics providers.


Third Parties

Including marketing and advertising partners.

 

 

 

How We Use Your Personal Information

 


We use your information to:


 

Provide and Improve Our Services

 

 

  • Process payments

  • Fulfill orders

  • Ship products

  • Provide customer support

  • Improve your shopping experience

 


 

Marketing and Advertising

 


We may send promotional emails, advertisements, or offers related to Blu Labs products.


You can opt out of marketing emails at any time.


 

Security and Fraud Prevention

 


We use information to detect fraud, prevent abuse, and protect our store and customers.


 

Communication

 


We may contact you about orders, support requests, or account activity.


 

Legal Compliance

 


We may use personal information to comply with legal obligations.

 

 

 

How We Share Personal Information

 


We may share personal information with:


Service Providers

Including Shopify, payment processors, shipping partners, analytics services, and IT providers.


Marketing Partners

To help deliver relevant advertising.


Legal Authorities

When required by law.


Business Transfers

In the event of a merger, acquisition, or sale of company assets.

 

 

 

Shopify Hosting

 


Our store is hosted by Shopify Inc.


Shopify provides the online platform that allows us to sell products and services to you.


Information submitted to our store may be shared with Shopify and processed in accordance with Shopify’s Privacy Policy.


You can learn more here:


https://privacy.shopify.com

 

 

 

Third-Party Links

 


Our website may contain links to third-party websites.


We are not responsible for the privacy practices or content of those external sites.

 

 

 

Children’s Privacy

 


Our Services are not intended for children under 16 years of age, and we do not knowingly collect personal information from children.


If you believe a child has provided us with personal information, please contact us so we can remove it.

 

 

 

Security of Your Information

 


We implement reasonable security measures to protect your personal information.


However, no internet transmission or storage system can be guaranteed to be completely secure.

 

 

 

Data Retention

 


We retain personal information only for as long as necessary to:

 

  • Fulfill orders

  • Maintain your account

  • Comply with legal obligations

  • Resolve disputes

 

 

 

 

Your Rights

 


Depending on where you live, you may have rights to:

 

  • Access your personal information

  • Request corrections

  • Request deletion of your data

  • Request a copy of your personal data

  • Opt out of targeted advertising

 


To exercise these rights, contact us using the details below.

 

 

 

Communication Preferences

 


You may unsubscribe from promotional emails at any time using the unsubscribe link in our emails.


You may still receive emails regarding orders or account updates.

 

 

 

Changes to This Privacy Policy

 


We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.


When updates occur, we will revise the “Last Updated” date at the top of this policy.

 

 

 

Contact Information

 


If you have questions about this Privacy Policy or your personal data, please contact us:


Blu Labs


Email: support@blulabs.co


Address:

71-75 Shelton Street

London, WC2H 9FD

United Kingdom